Life captured beautifully.

Archive for May 23, 2011

Senior Portraits : Class of 2011 : Southern MN, North IA Photographer

You would not believe my excitement in being faced with the task of putting labels and stamps on over 1,200 postcards. *glee*
I just love the challenge of coming up with a concept for my senior marketing materials, bringing it to life on the computer screen and then seeing the final product ready to send in the mail!
My senior mailings are one of the ways my studio stands out from the crowd. Sure, lots of photographers mail postcards or fliers, but mine are huge, 5 1/2 x 8″ full color eye-grabbers!
In the past I have usually scoured websites and other retailers’ marketing materials for inspiration, but this year’s design was totally original, out of my imagination (which has lots of different influences from the dozens of magazines and blogs I love to frequent, but still – it is definitely UNIQUE.)

In the first year of mailing seniors, I probably only sent 500 and I managed to do it on my own while watching TV at night (mainly because I still had a full time job back then, I suppose.)
In recent years I have made it more of a fun, friends and family affair. My darling friend, Deb, has helped me several times and she is amazingly efficient and her stamps and labels are always perfectly straight and she can keep up with my lightning-fast speed. 😉
I have also called on the talents of my mother-in-law, Pat, for her great ability to follow directions and keep me distracted with lots of stories about raising my husband. We even have a really cute picture where Collin is sitting on the table (about 4 mo old in a Bumbo seat) with labels stuck to him that I will see if I can dig up… Hahaa! Found it!

Last year was definitely one of the more interesting labeling years. Andy’s father had just had a triple by-pass and we were spending a lot of time at the hospital in Rochester, I had already ordered the postcards before all this occurred and they needed to get mailed out asap since they had dates on them of a short-term offer that would expire… so I was blessed enough to have Pat, Andy, and my two brother-in-laws sitting over at Mayo in a waiting room helping me out.
I will be honest, I felt like a big, huge, insensitive moron bringing all the postcards and supplies with me to the ICU, but they were all so grateful for the mindless task to distract them from all the worry and fear we were all experiencing. (Plus Herb was able to get a good nap in and watch the Twins in peace.) 🙂
This year, my own dear mother has offered to help and so – along with my bestie, Deb – we tackled this chore on Friday with homemade caramel lattes and strawberry scones close at hand! It was a blast and we got it all done in a couple hours.

I was able to get most of them in the mail box on Saturday so I am hoping the phone will start ringing today! Check your mailbox if you have a Senior! (If you have a senior and aren’t on our mailing list just call and I’ll send one your way!)
P.S. The mailing will feature a discount on our most popular session, the Scandalous Senior Session (unlimited outfits, on-location, indoor/outdoor), for only $99 (normally $140). It’s only good for sessions booked from today until June 4th.